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Students competing in the Agricultural Sales Career Development Event (CDE) gain experience and skills essential to the production and marketing of agricultural products. The team event illustrates related careers and offers a firsthand look at developing product knowledge and driving sales.

Each team in the Agricultural Sales CDE consists of four students with each person’s effort contributing to the team’s final score. Teams are provided an example product, product information and customer profiles at the start of the event from which they collaboratively develop a sales plan. Judges then evaluate the collaboration process and the team’s final sales plan. Individuals also complete a written exam that tests sales concept knowledge.

This CDE is particularly suited to students interested in future careers involving sales and marketing, while also growing student skills in customer relations, advertising and sales concepts.

Expectations at Convention for Ag Sales
  • Four students make up an Ag Sales Team - All four scores count!

  • Team plan/event happens first - Students then break off into a 1 on 1 with a customer from the team event. 

What SHOULD students bring? (Tools/equipment/materials)
  • Product information binders 

  • Pencil 

What can students NOT BRING for themselves? 
  • Items/prototypes of items for sale

  • Watch

What will get a student/team disqualified?
  • Bringing items/prototypes that are being sold

  • Phone/technology use

  • Talking with teammates between planning/presentation rooms

What will be provided by the event?
  • Nothing. 

For your specific questions contact:


Lavyne Rada

Minnesota FFA LDE Coordinator

146 Ruttan Hall   

1984 Buford Ave.    

St Paul, MN 55108



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