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In the Marketing Plan Career Development Event (CDE) participants develop practical marketing skills while creating and presenting a marketing plan for a local agribusiness. 

In this competitive CDE, teams of three students research and present a marketing plan for an agricultural product, supply or service in front of a panel of judges. The plan should provide a reasonable and logical solution to a marketing problem. 


Although only three individuals are on a team, any number of students may assist with the primary and secondary research. This CDE allows students to explore and prepare for possible careers in agrimarketing and develop partnerships within agriculture, their local FFA chapters, and with the community.

Important Deadlines

Pre-register for this event by completing the google form (click on pre-registration link to the right) by March 1st. Marketing Plans must be submitted by April 1st. The top 8 ranked marketing plans will advance to the State FFA Convention finals and will be notified after April 10th. 

Expectations at Convention for Market Plan
  • Please arrive and wait outside the room quietly until you are called as there may be presentations going on. The event chair will come get you when it is time.

  • After you have completed set-up, the chair will introduce your group (“Now presenting, the xxx FFA Chapter”). Please begin as soon as they have sat down.

  • The public is able to view this event if space allows. We ask that students presenting in future rounds not sit in the room until they have given their presentation.

What SHOULD students bring? (Tools/equipment/materials)
  • Students need to bring any props for their presentations. 

  • Although most of the time presentations are memorized, students are able to have speaking notes.

  • If you have a PowerPoint presentation, bring a laptop and projector. A screen is provided.

What can students NOT BRING for themselves? 
  • Chapters do not need to bring portfolios for the judges. They will be provided a copy by the LDE chair.

What will get a team disqualified? 
  • Plagiarism 

What will be provided by the event?
  • A screen 


State Qualifier Submissions due April 1

For your specific questions contact:


Natasha Mortenson

Minnesota FFA CDE Coordinator

146 Ruttan Hall   

1984 Buford Ave.    

St Paul, MN 55108



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