The 2020 MN FFA Ag Communications CDE will be held on Thursday, December 12, 2019 at the University of Minnesota - St. Paul campus, starting at 9 am.
We will be following the 2020 national rules for the contest, but the format has changed to allow for more participation and to align with the state contests held in other states (we are now omitting the media plan and presentation portion at the state contest). Details regarding this can be found below.
The Ag Communications CDE is really fun and a great way for students interested in Agricultural Communication & Marketing to get early exposure to professionals, undergraduates in our ACM major, and work in this area. There are resources below for teachers preparing for the event. The UMN ACM faculty are also available to answer any questions and share resources. Please feel free to contact any of us with questions: Dr. Rebecca Swenson, Dr. Troy McKay, Dr. Garrett Steede.) I hope many of you consider participating!
To register, email Rebecca Swenson at email@example.com and let her know your plan to participate.
At the state level, this CDE has teams of 4 and is made up of two parts - a series of practicum activities and a set of communication-related quizzes. At the national contest, a media plan and media plan presentation are added. The team that wins the state contest will have the UMN ACM faculty as a resource as they work to develop their media plan and develop their presentation for the national contest. The media plan WILL NOT be a part of the state contest and will only be required of the winning team who goes on to compete at the national Agricultural Communications CDE.
Part 1: Practicums
The day of the contest, each team member will participate in a practicum activity, which are listed below. Teams should have one Web Designer, one Video Producer, one Journalistic Writer, and one Opinion Writer. See details about the activities below. (These will be created by members of your team based upon a press conference delivered the day of the event. Students should not create these items ahead of time.)
Practicum Scenarios for 2020
A. Web design - Develop a WordPress site
B. Video producer - Create a 60-90 second video
C. Journalistic writers - Write a news release (350-500 words)
D. Opinion writers - Write a Blog Post (300-500 words)
Part 2: Quizzes
A. Editing Exercise
Associated Press Style will be used to judge the editing exercise.
B. Communications Quiz
All questions included in the communications quiz will come from the textbook: Agricultural Communications in Actions: A Hand-On Approach by Telg & Irani
(Quizzes will be completed individually)
National FFA: https://www.ffa.org/participate/cdes/ag-communications/
UMN Agricultural Communication & Marketing: https://mnagcommcde.weebly.com/
If you would like to register for this contest or have any questions, please contact Dr. Rebecca Swenson at firstname.lastname@example.org.
For your specific questions contact:
Dennis (BJ) Bjorklund
Minnesota FFA CDE Coordinator
146 Ruttan Hall
1984 Buford Ave.
St Paul, MN 55108